Achieve Financial Freedom

Let us serve as your trusted partner to Preserve, Protect and grow your wealth.

Insurance Planning

Retirement Planning

Wealth Management

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Securing Your Tomorrow with Confidence Today

True Blue Capital LLC is an independent financial firm based in Princeton, New Jersey. Respected throughout the state as a trusted authority in insurance planning, retirement strategies, and wealth management, our advisors take pride in specializing in retirement income planning and portfolio risk mitigation. Our goal is simple: to help our clients achieve financial freedom. We proudly welcome everyone through our doors—especially first responders, military members, and veterans.

Why Choose Us?

As an independent boutique financial firm, we’re able to address your financial needs in the most tax-efficient ways possible. With access to a wide range of strategies—from the accumulation phase through retirement distribution—we focus on low-correlated, non-traditional investments designed to help reduce market risk and protect your gains. Backed by decades of experience, we hold ourselves to the highest standards of excellence in everything we do.

The True Blue Capital Difference

You can’t guarantee everything in life, but I’m willing to guarantee your basic expenses and bills will need to be paid regardless of market conditions. That’s why at True Blue Capital, we believe you should guarantee your essentials. In other words, make sure you have guaranteed income for your guaranteed expenses. The rest is based on your preference.

You may be able to cover your essentials with Social Security benefits. Maybe you have a pension that helps cover your essentials. If those resources are not enough, we can bridge the gap with our multiple income strategies and investment philosophy.